Teresa Monroe Consulting

Teresa Monroe is a consulting firm specializing in experience design. With a international team full of highly skilled consultants they've worked with companies like Leroy Merlin, Krys, Carrier, Veolia, Fnac Darty, and more.

What

Teresa Monroe Consulting came by referral to JF Studio looking to completely rework their existing website from the ground up. The resulting website allowed them to keep scaling not just their market presence but also their marketing initiatives. Together, we achieved:

• Faster content publishing: With Webflow's powerful built-in CMS we built a custom solution tailored to the client's specific needs. This includes a unique interlinked system of office locations, team members, and services – all managed in an intuitive client-facing interface.
• Easier site management: From the very start we developed the Teresa Monroe's website with a modular approach. This means that anyone (yes, even the non-technical team member) is able to edit any content anywhere on the website without the need for a developer.
• Improved client-facing communication: After speaking with the client it was clear that their old website wasn't communicating the right things to their prospects. With the new website we created we changed this for the better with clear content structures that not only look great but also converts.

Why

Despite being an industry leading consulting firm Teresa Monroe had one big issue; their website communication. They felt (and we confirmed) that their old website simply wasn't communicating the right thing to the right people and they often found themselves slightly embarrassed linking to their website in sales conversations. Clearly this is a big problem, and one of the primary focuses was to solve this very important issue.

How

• Deep analysis & research: There is no lack of consulting firms out there, and setting oneself apart from the rest is increasingly important. Through comprehensive market research we were able to craft a website that not only looks good, but serves the bottom line.
• Breaking down the complicated: Instead of using language filled with industry buzz words and jargon, we instead focused on using language that the everyday type of person understands. While professionalism matters, everything has it's time and place – and together we crafted a language that feels professional yet friendly.
• Visual storytelling: While many consulting firms with similar target audience has a very formal, fluffy, and occasionally "boring" design, we went the complete opposite route for Teresa Monroe's website. We worked with visual storytelling through colors and graphics to truly portray their message in the right way. Because ultimately, we're all humans looking for a connection.